Articles on: Notifications & Campaigns

Add to Cart notifications: Why GA4 is required

Add to Cart notifications require Google Analytics 4 (GA4) to track cart events. Without GA4 installed and working, these notifications won't show data. Use alternative notification types if GA4 isn't available.

Add to Cart notifications track when visitors add products to cart. This data comes from Google Analytics 4 (GA4) events. If GA4 isn't installed or working, these notifications won't show data.

Requirement: Both Recent Add to Cart and Total Add to Cart require GA4 to be installed and tracking add_to_cart events.

Why GA4 is Required

Add to Cart events are tracked by Google Analytics 4
The app reads these GA4 events to show notifications
Without GA4: No cart event data available
Without data: Notifications can't show Add to Cart information

How to Check if GA4 is Working

Go to your Shopify store settings
Check if GA4 is installed and configured
Test by adding a product to cart
Check GA4 dashboard for add_to_cart events
If events aren't showing: GA4 needs configuration

If GA4 Isn't Working:

Add to Cart notifications won't show data
Use alternative notification types (see below)

Alternative Solutions

Alternative	Why It Works	When to Use
Recent Orders	Uses order data (stronger social proof)	Most stores
Product Views	Tracks page views (doesn't need GA4)	Browsing activity
Static	Custom messages (no data needed)	Immediate results

Setting Up GA4

Install GA4 in Shopify (Settings → Customer events)
Configure GA4 to track add_to_cart events
Wait 24-48 hours for data to accumulate
Then Add to Cart notifications will work

Next Steps:

Verify GA4 is installed and tracking events
If not using GA4: Switch to Recent Orders or Product Views
See "Which notification type should I use?" for alternatives

Updated on: 03/01/2026

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