Improving engagement: Boosting notification conversions

Improve notification engagement by writing compelling messages, using social proof numbers, testing different positions, optimizing timing, and ensuring notifications are relevant. Track metrics and iterate based on performance.

Message Optimization

Be Specific:

• Use actual product names (not generic)
• Include customer locations (city, country)
• Show real numbers (sales count, views)
• Specific = more credible and engaging

Create Urgency:

• "Just bought" (recent action)
• "Limited time" (time-sensitive)
• "Trending now" (current activity)
• Urgency = more engagement

Show Authenticity:

• Use Recent Orders (real purchases)
• Include customer names (when available)
• Show real locations
• Authentic = more trust

Targeting Optimization

Relevant Pages:

• Product notifications on product pages
• Collection notifications on collection pages
• Home page for general trust messages
• Relevance = better engagement

Right Timing:

• Show after visitor has been on page (initial delay)
• Not too frequent (5-8 seconds recommended)
• Not too slow (visitors may leave)
• Timing = better visibility

Testing & Optimization

A/B Testing:

• Create multiple campaigns with different messages
• Test different notification types
• Compare performance in Events page
• Keep what works, change what doesn't

Monitor Metrics:

• Check Events page regularly
• Track Messages Shown vs Clicked
• See which campaigns perform best
• Optimize based on data

• Start simple, then optimize
• Test one change at a time
• Give campaigns time to collect data
• Focus on engagement, not just clicks
• Be patient with results

• Too many notifications (annoying)
• Generic messages (less engaging)
• Wrong targeting (irrelevant)
• Not testing different options
• Expecting instant results

Next Steps:

• Review your current messages
• Test different notification types
• Optimize targeting
• Monitor Events page
• Iterate based on performance

Updated on: 03/01/2026