Low engagement: Notifications show but no clicks

If notifications appear but visitors aren't clicking, improve message text, add compelling call-to-action buttons, test different positions, adjust timing, and ensure notifications are relevant to the page content.

Normal Click Rates

Why Low Clicks

• Visitors may just read and not click
• Notifications serve as social proof (don't always need clicks)
• Message may not be compelling enough
• Button/redirect may not be relevant

How to Improve Clicks

1. Better Message Text:

• Create urgency ("Just bought", "Limited time")
• Use specific details (product name, location)
• Keep it short and clear
• Test different messages

2. Clear Call-to-Action:

• Button text: "View Product", "Buy Now", "Shop Now"
• Make button visible and clickable
• Use action-oriented text

3. Relevant Redirect:

• Redirect to product page (if showing product)
• Redirect to collection (if showing category)
• Make redirect relevant to notification

4. Message Type:

• Use "Text + Button" or "Text + Image + Button"
• Text-only notifications aren't clickable
• Button makes it clear it's clickable

5. Targeting:

• Show on relevant pages (product notifications on product pages)
• Match notification to page content
• Better relevance = more clicks

Testing

• Try different messages
• Test different button text
• A/B test campaigns
• Monitor click rates in Events page

• Don't expect high click rates (social proof works even without clicks)
• Focus on Messages Shown (visibility matters)
• Optimize for engagement, not just clicks
• Test and iterate

Next Steps:

• Review your message text
• Check button and redirect settings
• Test different messages
• Monitor click rates over time
• See "How do I customize my notification message?" for tips

Updated on: 03/01/2026