Articles on: Customization

Notification variables: Dynamic content in messages

Use variables like {{product.name}}, {{product.price}}, and {{customer.location}} to insert dynamic content into your notifications. Variables automatically pull real data from your store.

Variables are placeholders that show real data like customer names, product names, cities, prices, etc. Click the variable buttons in the message editor to insert them automatically.

How Variables Work

Variables = placeholders for real data
Format: {{variable.name}}
Example: {{product.name}} shows actual product name
Click variable buttons to insert automatically

Variables by Notification Type

Recent Orders:

Variable	Shows	Example
`{{order.customerName}}`	Customer name	"Sarah"
`{{order.city}}`	Customer city	"New York"
`{{order.country}}`	Customer country	"United States"
`{{order.timeAgo}}`	Time since purchase	"2 minutes ago"
`{{product.name}}`	Product name	"iPhone 14"
`{{product.price}}`	Product price	"$999"
`{{product.image}}`	Product image URL	(image)

Top Selling Products:

Variable	Shows
`{{product.name}}`	Product name
`{{product.salesCount}}`	Number of sales
`{{product.price}}`	Product price
`{{product.image}}`	Product image URL

Product Views:

Variable	Shows
`{{product.name}}`	Product name
`{{product.views}}`	View count
`{{product.price}}`	Product price
`{{product.image}}`	Product image URL

Add to Cart:

Variable	Shows
`{{product.name}}`	Product name
`{{product.price}}`	Product price
`{{product.image}}`	Product image URL

Static/Browser Data:

Variable	Shows	Example
`{{browserData.city}}`	Visitor's city	"New York"
`{{browserData.country}}`	Visitor's country	"United States"
`{{browserData.time}}`	Current time	"2:30 PM"
`{{browserData.date}}`	Current date	"January 15, 2024"

Example Messages with Variables

{{order.customerName}} from {{order.city}} just bought {{product.name}}

🔥 {{product.name}} - {{product.salesCount}} sold today!

👁️ {{product.views}} people viewed {{product.name}} recently

Welcome from {{browserData.city}}!

Best Practices:

Use 2-3 variables per message (not too many)
Combine variables with your text
Test to ensure variables work correctly
Preview shows example data

Common Mistakes:

Using wrong variable for notification type
Too many variables (message becomes cluttered)
Not testing if variables display correctly
Misspelling variable names

Next Steps:

Edit campaign → Enter Message tab
Click variable buttons to insert
Preview to see example data
See "How do I customize my notification message?" for more

Updated on: 03/01/2026

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