Articles on: Notifications & Campaigns

Recent vs Total types: Understanding the difference

Recent types show individual actions (one person did something), while Total types show cumulative counts (many people did something). Recent creates urgency, Total shows popularity with numbers.


Recent shows individual actions (one person did something). Total shows cumulative counts (many people did something). Recent is more personal, Total shows popularity.


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Key Differences


Aspect

Recent Types

Total Types

Shows

Individual user actions

Cumulative counts

Format

"Someone just viewed..."

"1,234 people viewed..."

Feel

More personal, real-time

Shows popularity, social proof

Best for

Creating urgency

Showing popularity with numbers


Recent Types Explained


Recent Product Views:

  • Shows one specific person viewing a product
  • Example: "👁️ Someone recently viewed iPhone 14"
  • Feel: More personal, real-time activity
  • Best for: Creating urgency, showing activity


Recent Add to Cart:

  • Shows one specific person adding to cart
  • Example: "🛒 Someone just added iPhone 14 to their cart"
  • Feel: More personal, real-time activity
  • Best for: Creating urgency, showing activity


Total Types Explained


Total Product Views:

  • Shows total number of people who viewed
  • Example: "👥 1,234 people viewed iPhone 14 recently"
  • Feel: Shows popularity, social proof with numbers
  • Best for: Showing popularity, building trust with numbers


Total Add to Cart:

  • Shows total number of add-to-cart events
  • Example: "🛒 89 people added iPhone 14 to cart recently"
  • Feel: Shows popularity, social proof with numbers
  • Best for: Showing popularity, building trust with numbers


Which to Choose


Goal

Use This Type

Why

Show real-time individual activity

Recent

More personal, creates urgency

Show popularity with numbers

Total

Builds trust, shows social proof

Create urgency

Recent

"Someone just..." feels immediate

Build trust

Total

"1,234 people..." shows popularity


Data Requirements


  • Both need data collection after theme extension activation
  • Recent needs enough traffic for individual events
  • Total accumulates faster (counts all events)
  • Low traffic: Total may show more notifications


Next Steps:

  • Try both types and see which resonates with your audience
  • Use Recent for urgency, Total for popularity
  • See "Which notification type should I use?" for more guidance


Updated on: 03/01/2026

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